Making Your Strategy More Relevant
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June 20, 2011
by Paul Leinwand and Cesare Mainardi
Since the idea of a “business strategy” — a long-term plan for growth and profitability — was first developed in the early 1960s, companies around the world have used this tool to pick a competitive position and make their way closer to it.
But many business leaders seem to be losing their confidence in strategy, or at least in their own company’s approach to it. This is evident in our ongoing Booz & Company survey, which asks executives from around the world to comment on the results of their strategic initiatives. With more than 2,350 responses so far, the findings suggest a high degree of disillusionment:
- Most of the respondents (53%) don’t feel their company’s strategy will lead to success.
